Whatever Happened to the Zeppelin?
Great Britain set up the Imperial Airship Scheme in 1922 to strengthen links among the far corners of the British Empire. It was a big, government-funded push for a technology assumed to be superior to airplanes, and infrastructure and prototypes were built. However, the program proved fruitless as multiple high-profile accidents undermined public trust. At the same time, the design of the airplane matured in an evolutionary fashion without much government money.
“Unless commitment is made, there are only promises and hopes...but no plans.”— Peter F. Drucker
Apple and Google invested heavily in their mobile phone ecosystems and now enjoy strong positions with their respective iOS and Android operating systems. Seeing this success, other players attempted similar bold investments, including Microsoft with its Windows Phone 8 and BlackBerry with its BlackBerry 10 operating system. However, although the market continues to change, it is now less malleable, with dominant ecosystems already in place that make it more difficult to disrupt the market with big-bet initiatives. As a result, Android and iOS retain their top market shares at 62 percent and 33 percent, respectively, while Windows Phone and Blackberry have a combined share of just 5 percent.